Mitch is a native Californian with a love for all things ocean, wave & beach-related. As an activist, he a.) strives to raise awareness of how our everyday choices affect the ocean & planet, and b.) advocates for sensible environmental policy at a local level. His ultimate goal is to see good environmental stewardship become mainstream, even “cool.” Mitch previously led the Rise Above Plastics committee, where he helped achieve several policy victories and expanded the Ocean Friendly Restaurants program. He also served as Vice Chair of the Executive Committee before being hired on as staff. When not fighting the good fight, Mitch is usually dancing around on roller skates, catching waves, or generally acting like a giant manchild. But don’t let the goofy exterior fool you; the dude is dead serious when it comes to protecting the ocean for future generations to enjoy!