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The Need.

We wash our hands, wash our dishes, take long hot showers, wash our whites and colors separately, boil water for pasta, water our lawns, make slip n' slides.......

When the world is running short on water.

"Today, one-third of the world's population has to contend with water scarcity, and there are ominous signs that this proportion could quickly increase.
Up to twice as much water will be required to provide enough food to eliminate hunger and feed the additional 2.5 billion people that will soon join our ranks."

The United States has every ability to be a leader in the push for conservation. If sub-Saharan Africa can prioritize environmentalism and create environmentally sustainable infrastructure, why can't the US? Why can't California?

We can. Whether we will is yet to be seen.