As a locally based health food market with 5 locations in San Diego County, Jimbo’s has always balanced their ethics and the needs of the community with the need to maintain a profitable business- after all, you can’t serve a community if you can’t keep your doors open.
When Jimbo opened his first grocery store, he committed to the idea of applying the same guidelines to his store as in his home— no white sugar, no harmful chemicals or preservatives, and organic/local ingredients whenever possible.
That mission just expanded exponentially.
Two weeks ago, Jimbo’s Naturally introduced a wonderfully wild concept at their newly opened Carmel Valley location: a plastic-free water aisle.