MEDIA ADVISORY MEDIA ADVISORY MEDIA ADVISORY
FOR IMMEDIATE RELEASE
Contact: Haley Haggerstone
Chapter Coordinator, Surfrider Foundation San Diego County Chapter
Phone: (619) 929-5350
Surfrider Summons Beach-Lovers to Paddle for Clean Water Around Ocean Beach Pier this Sunday
WHEN: Sunday, September 22, 2013 from 9 a.m. to 12 p.m.
WHERE: The Ocean Beach Pier at Newport and Abbott, San Diego 92107
WHAT: The Surfrider Foundation San Diego County Chapter’s Annual Paddle for Clean Water marks its 22nd year. The Paddle is a non-competitive event demonstrating support for pollution-free beaches and waterways. Participants are encouraged to bring a surfboard, kayak, body board or other human-powered craft to paddle around Southern California’s longest pier in a mass display of solidarity for the protection of our precious coastline. New this year, paddlers are able to help raise funds at stayclassy.org/paddle to support clean water initiatives in San Diego County.
VISUALS: The morning’s festivities offer something for everyone – in and out of the water. A donation-based yoga class will start the day at 8:30 a.m. on the beach, followed by a free light breakfast for all paddlers at 9 a.m. The paddle begins at 10 a.m. with hundreds of ocean-enthusiasts of all ages making their way around the pier. After the paddle, there will be a group photo, guest speakers including City of San Diego Councilmember, Sherri Lightner and Rise Above Plastics Campaign Manager, Bill Hickman. The event will be emceed by the UT’s Chris Cantore, and will feature live music from local reggae band Ottly Mercer. Guests can also visit booths hosted by event sponsors including 91X, Cali Bamboo, Clif Bar, Ocean Minded, Soulr Surfboards, the Lazy Hummingbird and Eco Water. All participants are invited to a post-Paddle after party at Wonderland — Ocean Beach’s newest surfside bar and restaurant.
WHY: This year’s Paddle is focused on the chapter’s Rise Above Plastics campaign, which aims to reduce the impacts of plastics in the marine environment by raising awareness about the dangers of plastic pollution, and by advocating for recycling and a reduction of single-use plastics. Chapter Chair, Roger Kube states, “As one of the leading organizations in San Diego County protecting our coastline, we see first-hand how plastic pollution wreaks havoc on our waterways and marine environment. This year’s theme of the Paddle For Clean Water aims to raise awareness about this issue and how we as a community can come together to find solutions for the problem.”
MORE: Visit http://surfridersd.org/ or contact Haley Haggerstone at (619) 929-5350 or firstname.lastname@example.org.